Average Engagement Rate: Above 80 Percent

The average engagement rate for outplacement participants varies from provider to provider and is largely based on two factors: how well an outplacement firm reaches out to displaced workers and how well the organization doing the reduction event establishes a baseline knowledge of outplacement to workers and provides a way to contact them. 

At Careerminds, we average at or above an 80 percent engagement rate with participants. We do this by reaching out with informative, easy-to-understand welcome packets that explain our service and what the participant should expect if they decide to continue the process. Our goal is to engage participants as soon as possible to get them started working closely with a dedicated, one-on-one career coach who will tailor the program to the participant’s individual needs. 

In order to achieve a high engagement rate, outplacement providers depend on having up-to-date contact information for those going through the reduction event. This means having the personal email addresses, phone numbers, and physical addresses of participants. 

Communicating what outplacement is and how it can help individuals transition to their next role is also important so that workers fully understand that they have a support system ready and waiting for them. To aid clients with this process, we help craft  messaging to ensure that workers are ready to start receiving support as soon as possible.